• Why distribution strategy can be innovative
• Indirect or direct distribution strategy examples
• Integration as a distribution strategy
• Am outside-in approach to distribution strategy

The post Distribution Strategy appeared first on Pragmatic Institute - Resources.

Steve Goodyear, the founder of Realizer Services, is the first person to earn a PMC VIII certification.

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Steve discuss the variety of courses offered through Pragmatic Institute, and how each plays a role in elevating the work he does at his company.

They discuss

• How the courses help Steve answer the question: “How do I turn professional services into more of a product.”
• His lessons from the Design course
• How he uses the Pragmatic Alumni Community to build his network and talk through ideas.

Additional Resources

Foundations on Demand

Begin your product training experience with the course Foundations. Even better, this course is both live and on-demand. You’ll also gain your membership to the growing and active Pragmatic Alumni Community.

Course Overview:

• Understand the market and the problems it faces
• Use market knowledge to build and sell products people want to buy
• Master the Pragmatic Framework and the activities needed to bring a successful product to market
• Learn to listen to the market, prioritize projects and drive result

Learn More

The post PMC VIII Certified: How Completing Pragmatic Product Courses can Elevate Your Career appeared first on Pragmatic Institute - Resources.

(This episode was recorded during our recent Data Chat webinar)

Pragmatic Institute, with The Data Incubator, is excited to announce our “Women in Data” series. Eugenie Packer is the Senior Director of Development Systems and Analytics at Mount Sinai Health Systems and a graduate student in statistics, as well as a Data Advisory Board member at Pragmatic Institute.

She has designed, developed, implemented and overseen fundraising systems, business intelligence data products, and analytics platforms at organizations of all sizes. However, data wasn’t always her primary focus: Eugenie brings a background in the arts and a Master of Fine Arts to her work.

In a conversation with Pragmatic Institute Marketing Manager Erin Thibeau, learn about:

• Eugenie’s fascinating background at the intersection of data, information design and fine art
• Her tips for building reports and dashboard according to design best practices
• How she’s built on her knack for data through ongoing education and where others can learn on their own time
• Her advice for others following a non-traditional path who want to make an impact in data

Want to advance in your own data analysis career? Register for our new course Business-Driven Data Analysis.

The post Women in Data: Eugenie Packer, Senior Director of Development Systems & Analytics at Mount Sinai appeared first on Pragmatic Institute - Resources.

Data Chats host Chris Richardson sits down with Ahmad Namini, a Business Analytics Professor at Brandeis University and data analytics instructor at The Data Incubator who has held leadership roles across the financial investment management industry. The two discuss key data roles and how to create a culture where data professionals can develop business knowledge and gain those “missing” skills that are crucial to success.

The post Filling Skill Gaps Crucial to Success in Data Roles appeared first on Pragmatic Institute - Resources.

Join Sierra King, director of admissions for TDI and Robert Schroll, data scientist and instructor with TDI, as they discuss in depth some amazing tips and tricks for creation of the perfect capstone project and how and what it means to be part of the TDI fellowship.

The post What Makes a TDI Fellow appeared first on Pragmatic Institute - Resources.

Join DS30 for our original discussion with Dr. Becky Tucker, senior machine learning scientist with Netflix, as she discusses how Netflix uses ML to predict what you may like to watch next and predict value. 

The post Beyond Recommendations: Content Data Science @ Netflix appeared first on Pragmatic Institute - Resources.

Field Cady, Data Scientist at Allen Institute for Artificial Intelligence (AI2).

Some data scientists work for one employer on a single large, long-lived project. Others function as consultants who move quickly between different projects, datasets, and even industries. Each of these paths can make for a rewarding career (or first job) in data science, but they have their own pros and cons. This podcast will compare the skills they teach and require, the best ways to approach problems, and the realities of the day-to-day work. 

The post To Stay or Consult appeared first on Pragmatic Institute - Resources.

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Diane Pierson, an instructor at Pragmatic Institute, talk about how the product industry has evolved during the last 15 months as the world drastically changed during the pandemic. They discuss what changes they predict are permanent and what might be a temporary shift to manage a unique environment. Rebecca and Diane also talk about how to measure success when the baseline is no longer relevant, and how to put structures in place to prepare for the unpredictable.”You can’t know what’s going to happen, but be ready to act when it does. Keep these lessons with you and use them as you go forward. I think the future is going to be different, but I think we’ve got a lot of promise for this role as we go forward.”

The post How Did The Pandemic Change Product Marketing? appeared first on Pragmatic Institute - Resources.

“If your salespeople are asking for discounts that are too big or too often, then your product team hasn’t given sales the tools, knowledge and confidence they need to win deals at the right price.”
– Mark Stiving.

Rebecca Kalogeris, VP of marketing for Pragmatic Institute, talks with Mark Stiving, founder of Impact Pricing, about the importance of value-based pricing. In this conversation, Rebecca and Mark explain what a value-based pricing table is and how it can equip sales teams so they can confidently and effectively approach prospective buyers.

The post The Price is Right: Understanding How Buyers Think About Value appeared first on Pragmatic Institute - Resources.

In this episode, Jennifer Romanowski, senior product manager at Ford direct, explains how training with Pragmatic Institute revolutionized her approach to product management. The host Rebecca Kalogeris, VP of marketing for Pragmatic Institute, talks with Jennifer about how she introduced Pragmatic training to Ford Direct and the big changes it influenced at the company.
“I completed the pragmatic courses Foundation, Focus and Build and walked out with light bulbs going off. I believe that I was a good product manager, but now not only did I have an entire framework but I also knew how to help other product managers.

The post How Ford Direct Leverages Pragmatic Training to Improve Culture and Communication appeared first on Pragmatic Institute - Resources.