Product and Marketing Lifecycles: When It All Aligns

Defining the Power of Win/Loss Analysis

Our product and marketing chiropractors are in! Okay, maybe they aren’t actually chiropractors, but they do have the insight you need to get alignment in your product and marketing lifecycles.

Eileen Norton, Pragmatic alumni and global marketing director for Watson Health Life Sciences at IBM, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to discuss how she stays grounded and organized to create efficient team alignment at IBM.

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From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner

In this episode of Product Chats, Marc Rubner, CEO of Building Intelligence, joins us to reflect on his evolution from product manager to executive leader. With early roots in marketing analytics and product innovation at...
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Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter

In this episode, Ciara Peter, SVP of Product at Robin, joins us to break down what happens after the PRD is done and the code is shipped. Drawing on her experience building people-centered enterprise software...

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Podcast

From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner

In this episode of Product Chats, Marc Rubner, CEO of Building Intelligence, joins us to reflect on his evolution from product manager to executive leader. With early roots in marketing analytics and product innovation at...
Podcast

Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter

In this episode, Ciara Peter, SVP of Product at Robin, joins us to break down what happens after the PRD is done and the code is shipped. Drawing on her experience building people-centered enterprise software...

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