How to Use Both Qualitative and Quantitative Data Effectively in Your Business

Defining the Power of Win/Loss Analysis

Stakeholders in a company are moved by two things: one is business results, and the other is stories. The goal is to break down the business metrics into usage metrics to start having a complete picture of your target customers.

Dan Balcauski, principal consultant at Product Tranquility, joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, to discuss the relationship between qualitative and quantitative data and how to use both to capture powerful insights.

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From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner

In this episode of Product Chats, Marc Rubner, CEO of Building Intelligence, joins us to reflect on his evolution from product manager to executive leader. With early roots in marketing analytics and product innovation at...
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Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter

In this episode, Ciara Peter, SVP of Product at Robin, joins us to break down what happens after the PRD is done and the code is shipped. Drawing on her experience building people-centered enterprise software...

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