In this episode, Ciara Peter, SVP of Product at Robin, joins us to break down what happens after the PRD is done and the code is shipped. Drawing on her experience building people-centered enterprise software at Salesforce, Box, and Medallia, Ciara shares practical advice on how to ensure your product gets into the hands of users and stays there.
She explains why product managers must think like consumer PMs, taking responsibility for business results, not just feature delivery. That means engaging sales teams, aligning with incentives, simplifying messaging, and
designing in-app experiences that clearly explain what a product does, who it’s for, and why it matters.
Key Takeaways:
1. Enable Sales with Storytelling and Clarity – Don’t assume sales teams will “just get it.” Show what’s in it for them, equip them with keywords, and repeat your message in multiple formats.
2. Work Within the Systems That Work – Collaborate with sales leaders to align incentives and spiffs that promote new products without adding friction.
3. Make In-App Education Count – Ensure users understand the value, use case, and intended audience of a new feature right where they experience it.
4. AI Creates Room for Creativity – With generative AI automating more of the busywork, PMs can focus on building elegant, human-centered solutions that make work easier (or invisible).
Guest Bio
Ciara Peter is the Senior Vice President of Product at Robin, a workplace experience platform helping companies navigate the complexities of hybrid work. With 20 years of experience transforming enterprise software into intuitive, people-first tools, Ciara has led product teams at Salesforce, Box, and Medallia. Her passion for design, communication, and cross-functional enablement has helped organizations drive user adoption, revenue growth, and lasting product success.
ABOUT PRAGMATIC INSTITUTE
Since 1993, Pragmatic Institute has provided training and professional development for product, design, and data professionals. Our comprehensive methods and Pragmatic Framework equip professionals with the skills to accelerate innovation, increase customer satisfaction, and
bolster revenue. We offer online, in-person, and on-demand courses taught by industry experts with decades of experience.
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